THIS IS RUIZ

DODGE DEMON - PRE-LAUNCH

DODGE DEMON LAUNCH CAMPAIGN
For the launch of the Dodge Demon Tim Kanisks commisioned TEN to produce a series of digital and social segments teasing the upcoming beast of a vehicle. The idea was to tease various segments of the build creating an online debate of what the actual build was going to be. Funny thing about the project was that we too had no idea of what engineering had in mind as developments were happening quickly. Sure the overall planning had taken place but being part of the engineering testing was a hoot for the whole team. Every night during the pre-launch the studio stood on pins and needles waiting for final confirmation of edits and technology. Super cool project for the team as a whole.

GCD: Mike Ruiz - Producer: Peter Murray - Director: Justin Meridith - DP: Brent Baer