THIS IS RUIZ

GENESIS OF GENESIS 

TOYOTA TUNDRA - BORDER 2 BORDER
Border 2 Border was designed as an integrated branded content program centered around Motor Trends original programming Dirt Every Day - hosted by Fred Williams. The concept was to have Fred start at the Gulf of Mexico in Texas and drive a new stock Toyota TRD Pro to the border of Canada in the state of Washington. The trip was intended to use as much unpaved road as possible testing the vehicles true capabilities in various off-road terrains. The trip took 18 days and the Tundra kept pace with only minor scratches. The Dirt Every Day episode was a long form 22 minute program. During the 18 days we also outlined and shot (4) short -form segments that were amplified throughout TEN's social and digital ecosystem, including through Toyota and Toyota TRD social and digital channels.