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INFINIT - DYNAMIC EVALUATIONS

TOYOTA TACOMA - EPIC ADVENTURE
For the launch of the new Toyota Tacoma TEN created a 360 integrated program based on Motor Trend's original program Epic Drives. We took the Toyota Tacoma across Utah visiting all five of its national parks. Along the way we met with personalities from the Mountain Bike, Climbing and White Water Kayaking communities. The landscapes and terrain are stunning and when combined with genuine enthusiasts who are passionate about the outdoors you can't help but be inspired. Media distribution for the assets was placed across TEN's automotive and action sports vertical platforms along with distribution across Toyota's social and digital channels.